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JazznewbloodALIVE is a showcase festival series that was part of the EFG London Jazz Festival. Running from 2016 to 2021, the series took place at Waterloo Creative Studio / IKLECTIK in Waterloo (2016–2020), with its final edition held at Woolwich Works in 2021. The festival is currently on pause.
Curated and produced by Patricia Pascal, +jazznewbloodALIVE was the first showcase festival series entirely dedicated to young musicians under the age of 23, presenting 100% original music. It offered emerging bandleaders a platform to perform their first headline concert under their own name within the London Jazz Festival.
The programme actively championed gender balance and diversity, reflecting the breadth and dynamism of the London youth jazz scene. Each edition featured a selection of exceptionally talented artists and bands, with an average age of around 20.
Alongside the live performances, an annual photography exhibition presented work by Patricia Pascal and Steve Funky Feet, both recognised for documenting the London youth jazz scene. The music showcased highlighted original, jazz-inspired sounds from the next generation of artists.
In addition to the live series, a compilation of performances recorded at the showcases has been released digitally each year on International Jazz Day via the Jazznewblood digital label, powered by Believe.
The project also extends into audio storytelling through jazznewbloodTAPES, a podcast dedicated to debut albums, EPs, and singles, sharing insights into artists’ beginnings and early career journeys.
2016
2018
2020
2020
2017
2019
2021
Jazznewblood #lockdownjazz fundraiser for Help Musicians UK (2020)
Artist line-up curated by Pat Pascal
W.LedJazz 2021 #01 @WoolwichWorks @EFGLondonJazzFest
2 days / 6 Womxn led ensembles
Artist line-up curated and produced by Patricia Pascal
W.LedJazz 2022 #02 @WoolwichWorks @EFGLondonJazzFest
2 days / 4 Womxn led ensembles
Artist line-up curated and produced by Patricia Pascal
other special projects
+Successfully conceived and executed innovative, end-to-end music initiatives designed to discover emerging talent and connect with young audiences:
PT Project (2002-2003)
PT – Project Talent Projection was an initiative designed to engage young audiences with new products launched by PT Comunicações SA.
The project combined music and live events as a communication strategy, featuring the production of a compilation album showcasing 10 emerging music projects, alongside three major live events held in Lisbon and Porto.
PT Comunicações SA invested more than €350,000 in the overall project, including an extensive marketing campaign. Notably, this marked the company’s first initiative to incorporate commercial music as part of its brand and audience engagement strategy.
ALCATEL REC (2003-2006)
ALCATEL REC – Music and Video Awards #1 and #2 (2003–2006) was a pioneering initiative designed to encourage young people to engage with broadband internet while strengthening brand awareness for Alcatel among youth audiences.
The project was developed entirely online via the platform alargatuavida.com, making it one of the first internet-based contests of its kind in Portugal. Its innovative format unfolded in two stages: first, identifying eight winning songs across eight different musical genres; and second, launching a video competition to select the best music videos created for those tracks.
The initiative was supported by a wide network of institutional and media partners, including UMIC (Mission for Innovation and Knowledge), Antena 3, Blitz, ETIC, Universidade Lusófona, Número Festival, Sol Música, EMI Portugal, among others.
Due to its strong impact and success, the concept was later adopted by other Alcatel branches worldwide, extending its reach beyond Portugal.